Demand for commercial properties in Orlando is driven by the city's growing economy and tourism industry. Commercial renters are likely searching for your properties. If they can't find them online, however, your properties will remain vacant.
Before that happens, apply these effective commercial property marketing strategies. The sooner you apply these property marketing tips, the sooner you'll generate revenue. Maximize your profitability today.
Enhance Your Properties
Potential renters won't consider your commercial properties if they're outdated. Before applying these real estate marketing tips, enhance the property. Follow commercial property trends, including:
- Rooftop gardens
- Outdoor seating areas
- Small ponds or fountains
- Energy-efficient upgrades
- High-speed internet
- Smart locks
- New security systems
- Fresh paint
- New floors
- Upgraded landscaping
Talk to your current tenants and gather their feedback. What improvements would they like to see? These tenants may be more inclined to renew their leases if you meet their standards.
Make improvements to your business practices as well. This includes using an online tenant portal for maintenance and rent payments.
Gather Eye-Catching Visuals
After making the above upgrades, hire a real estate photographer. Fresh photos will direct more renters to your online listings. Use these photos on social media and digital advertising campaigns to drive interest.
Optimize Online Listings
As you apply these property investment strategies, evaluate your online rental listings. Your listings should feature:
- Stunning visuals
- An attention-grabbing headline
- A detailed description
- An urgent call-to-action
- Your contact information
Providing potential renters with helpful information will encourage them to ask for an in-person tour. If the property doesn't meet their needs, they'll continue their online search.
Go above and beyond by creating virtual or video tours of the property. This can help you focus on potential tenants with real interest.
Cate Digital Ads
Use platforms like Facebook Ads and Google Ads to reach potential tenants online. These platforms allow you to specify your audience based on demographics. Specify a location radius to reach commercial tenants in Orlando.
Direct anyone who clicks on your ads to your online listing. You can convert clicks into leads before showings.
Generate Reviews
Ask your existing tenants to post their reviews online. Their testimonials can paint you as a great landlord. Future tenants will be more inclined to consider your commercial properties.
Share these reviews using email and social media marketing.
Hire a Property Management Company
If you're struggling with marketing for commercial real estate, outsource. Partner with an experienced property management company. They'll track relevant commercial property trends on your behalf.
Choose a full-service company that can optimize your earning potential. They'll take care of your properties and tenants.
Use These Commercial Property Marketing Strategies
Without these commercial property marketing strategies, your properties could sit vacant for months. You'll lose revenue! Instead, consult an experienced property management company.
Our team at PMI Property Solutions has gained 20 years of experience and trust worldwide. We're recognized across multiple industries for our strong track record of success and award-winning services.
We can maximize your profitability. Contact us now for a free rental analysis.
